Leadership has always been a topical subject in both academic research and the business world. The success of an organisation is often attributed to its leader. Going by the research in social psychology, people use two primary strategies to navigate up the hierarchy. The first strategy is dominance, where people try to attain social rank by coercion, intimidation, fear or manipulation of behaviour, cognition and emotions. The second strategy is prestige, where a person aims at claiming a leadership position through the display of valued knowledge and skills.